dotMobi now accepting beta applicants to trial award-winning DeviceAtlas mobile device database for the ASP.NET programming framework

DUBLIN and WASHINGTON, DC – March 19, 2009 – dotMobi today announced it is now accepting applicants into beta trials for a new edition of the award-winning DeviceAtlas™ mobile device database designed exclusively for developers building sites with Microsoft ASP.NET.

With DeviceAtlas for Microsoft ASP.NET, developers using ASP.NET 2.0 and above will now be able to easily expand their sites to embrace mobile audiences as well as PC-based users. DeviceAtlas for Microsoft ASP.NET will seamlessly replace Microsoft profiles with this new Web-based service.

Trey Harvin, CEO of dotMobi said, "Finding new and exciting ways to open the mobile channel to the developer community is one of dotMobi's ongoing goals. DeviceAtlas for Microsoft ASP.NET significantly expands options for site developers. Today, ASP.NET supports approximately 400 mobile devices. With DeviceAtlas for Microsoft ASP.NET, developers will have access to information on more than 4,500 mobile devices with monthly, weekly or even daily updates which they will be able to use seamlessly with ASP.NET mobile controls."

"General availability of DeviceAtlas for Microsoft ASP.NET is scheduled for April 2009," said Paul Nerger, vice president of Advanced Services and Applications at dotMobi. "To help us prepare, we're actively seeking applicants for beta trials of the service. Interested developers should go to http://deviceatlas.com/aspnet to apply."

DeviceAtlas is a superset of existing mobile device databases and contains attribute information for more than 4,500 devices around the world, including leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Sony PlayStation Portable (PSP) and Amazon Kindle.

More information on DeviceAtlas – including a free Web-based version and free, fully licensed version for developers – is available at http://deviceatlas.com. Additionally, dotMobi offers other popular content creation tools on the free http://mobiForge.com developer forum to help businesses and brands more easily create device-aware mobile content.

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.

• Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services.
• Visit http://mobiForge.com and http://instantmobilizer.com for mobile site development and services.
• Visit http://mobiThinking.com for mobile marketing information and services.
• Of course, use the .mobi equivalents of these sites to guarantee a quality experience on your mobile device. And see the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
Edelman for dotMobi (US)
650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com