20fourlabs, the new innovation hub of online publisher 24.com, has announced the launch of Flirtaroo.mobi, a free mobile flirting site aimed at reinventing online dating in South Africa.

With thousands of South African singletons currently dating online, a need was identified for a mobile social network to allow people to connect with potential dates when they are away from their desktops. Flirtaroo, built on open source technology and with functionality similar to social network sites such as Facebook, allows users to meet new friends, ‘gift’ one another, chat via WAP and rate each other’s profiles.

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