Mobile advertising revenues, which are currently estimated at $25 million in the Indian market alone, are slated to increase faster than online advertising due to the sheer disparity between the penetration figures of PCs versus handsets in this vast country.

The Mobile Marketing Association (MMA), says India is showing immense potential when it comes to the adoption of mobile marketing. The over 400 million mobile users in the country represent 5 per cent of the entire global population, and is ading 10-12 million new subscribers every month.

Citing recent surveys, MMA says...