Entrepreneur author Dan O'Shea outlines the challenges business have with the mobile Web and a variety of resources that can assist them in going mobile, including dotMobi's goMobi and the .mobi domain.  

O'Shea provides several case studies but focuses on Bigfishtackle.mobi. According to the article, "Bigfishtackle.mobi was among the first sites launched with dotMobi's help. Though the site does see some unique visitors, Hodgdon says the crossover from the regular website has been especially notable, with about 40 percent of website visitors crossing over to the mobile-optimized version. That's a lot of impact for a project that cost its website proprietor little more than $8,000."

dotMobi's Pinky Brand is quoted several times in the article, including, "Mobile is what a lot of consumers use to look for businesses right now. In truth, every business already has a mobile website because your website can be seen on mobile phones. It's just that the businesses may not know how bad it looks on a mobile phone." 

Read the full Entrepreneur article.