ESPN have seen the hype of the mobile web come to fruition after creating a mobile site for their ESPNcricinfo desk top site. ESPN have released figure illustrating the mobile version of its ESPNcricinfo site accounted for 45 million or 45 percent of all the brand’s page views the during the Cricket World Cup Final held on the 2 April.

This accounted for the highest share of any of the digital media through which ESPN covered the sporting event, also it should be noted that this doesn’t include the app version of ESPNcricinfo. Read more at paidContent.org.