The facts and figures have been compiled in a recent FitForCommerce survey and I’m happy to report that 41 percent of retailers and merchants have noticed a positive return on investment from mobile commerce, sadly 32 percent of retailers and merchants have not measured their ROI and it is quite possible that they don’t know how.
Dan Butcher interviewed Jill Dvorak, Washington-based senior consultant at FitForCommerce, about best practice for retailers and merchants in the mobile space. Here is what she had to say:

Read the complete interview at Mobile Commerce Daily.