Does the Apple iPhone with its advanced browsing capabilities render the .mobi domain obsolete? We take a detailed look at the impact of the iPhone on the mobile web.

Analysis in late 2009, found 0.02 per cent of UK traffic was from mobile devices; as of July 2011, mobile traffic accounted for 12.59 per cent.

The leading U.S. verticals by mobile advertising spend are retail and restaurants, telecommunications, finance, entertainment and automotive.

In mobile ad campaigns the majority of the time, the click-through goes to a standard PC URL page and the mobile customer breakage is significant and return on investment effectiveness is reduced.

"Mobile web has really been improving each month. We believe that both mobile Web and apps are essential to the business."

In relation to mobile banking 22 percent of U.S. online adults say it is either “important” or “very important” that their bank offer access to their accounts through a mobile device.

“QR codes have gone mainstream and are being used heavily by women who are head decision makers and purchasers in households.”

The locomotive that is mobile internet usage has gained traction through it’s incredible speed of adoption by the British population as a whole, and is causing a new dawn in marketing. 7.1m Brits now access the internet via their mobile phone. Not only are these users generally more affluent, but they are also avid consumers of digital marketing!!

“It’s significant that mobile use outweighed desktop use. ESPN claims ESPNcricinfo’s mobile site took 63.6 percent of the global mobile audience in its industry segment”

“Greater use of browsers and apps, in addition to the already widespread use of text messaging, mean enhanced opportunities for marketers to engage customers at every stage of the purchase process”