.mobi Search Engine Performance

As the Web grows ever larger, having your content ranked high in search engine results is crucial to online success. This is why companies spend vast amounts of money on search engine optimisation (SEO). There are, however, some ways in which you can improve your mobile site ranking without using a lot of cash. One of the best ways to ensure good search engine results for your mobile site is the .mobi domain. As proof, look at how .mobi performs on three of the leading search engines.

The screenshots below show three separate searches in the three leading search engines -- Google, Yahoo! and Bing – done on 5 August 2009. All of these searches were performed via a Firefox plug-in to switch between desktop search results and mobile search results for the same keyword. (If you’d like to test your own mobile search results, you can download the plug-in here http://chrispederick.com/work/user-agent-switcher/ )

The results for the standard desktop search are on the left; on the right are the results for the same search performed on the mobile version of the search engine, with the browser simulating a Nokia N95.
  
In each instance, the .mobi sites are ranked first in each of the mobile searches. And note that while many of these sites have multiple mobile entry points (e.g., wap.zagat.com or http://m.barclays.co.uk), it is the .mobi domain that is given the top position in the mobile search results.

For more articles on monetizing .mobi domains click here.