A Euro RSCG Life 4D study found that there is a bright future ahead for mobile health and wellness smartphone applications. Of the smartphone user surveyed, 44 percent indicated that in the future they intend to use more mobile health and wellness applications. Euro RSCG are also of the option that consumer will be more reliant on the mobile and social tools made available for health management. .

“For health marketers, mobile presents a blur between marketing and the provision of care,” said Larry Mickelberg, chief digital officer, Euro RSCG Life Worldwide, New York. “Marketers can't just promote in the mobile space, they have to offer real help to patients. There is no doubt that mobile services are poised to have a significant impact on healthcare in the United States. The issue is not whether, it’s when and how it will happen, and who will make the run. We believe mobile has both an opportunity and a responsibility to become an integral part of the healthcare system."

Read the complete article at Mobile Marketer.