The impact that mobile handsets are having in comparisons to desktop devices sale has forced change of emphases in the marketer’s playbook. The mobile platform for internet is going to become a core part of the way people interact with e-commerce, so people must be able to do things when they want to do them.

This means the web will need to be designed for the mobile. It’s realistic to expect some businesses to achieve 50% of web sales via mobile. If the consumer wants to order their daily shopping while watching the television, or sitting on the train, then that’s what they are going to do.

Also revealed in the The Mobile Shopping Framework Study a white paper from Yahoo that provides an overview of the mobile landscape. In the report, half of consumers claim they purchase an item after researching on their mobile, and 90% of mobile owners access the web from the retail store floor!

So, bottom line whichever website allows users to achieve easy and convent access, with the best user experience, will most likely get the business. Read more at Mobile thinking: the game changed.