More Than Just A Domain

While everybody knows about the .mobi domain, not everyone knows that the dotMobi company is much more than the registry for the .mobi domain, dotMobi also offers tools and resources to developers and marketing professionals to facilitate the creation of the mobile-ready content, for example: 

 

mobiReady is a free tool for developers that allows them to see how their Web content is likely to function on a mobile phone. The site checker not only testsWeb sites for mobile readiness but also looks at the time and cost to download that content on a variety of mobile handsets along with two dozen other aspects that can affect the way a user sees a mobile Web site. In addition to highlighting potential issues, mobiReady also provides detailed advice on how to repair problems. More than one million pages have been tested since mobiReady launched in November 2006; that shows both the growth of mobile Web content and the success of mobiReady in making that content work.

 

One of the biggest issues facing mobile Web site developers is the complexity of dealing with the thousands of different handsets in use around the globe. To help overcome this problem, dotMobi created DeviceAtlas™, a database containing detailed information on more than 5,500 mobile devices. DeviceAtlas data is multi-sourced from handset manufacturers, network operators and individual contributors, which makes it the world’s most reliable source of device information. This is why some of the biggest global brands such as IBM, Microsoft, Nokia and Target use DeviceAtlas to power their mobile sites.

The increasing popularity of the mobile Web among consumers is causing a growing interest also among SMEs for the opportunities this new medium provides. Launched in february 2009, Instant Mobilizer™ is dotMobi´s answer to the needs of the SMEs, allowing them to create an immediate and effective presence on the mobile Web without requiring any technical knowledge nor costly investment. Instant Mobilizer takes a company’s existing Web site and automatically creates a mobile-optimized version of it, and enhances it with mobile-friendly features like converting phone numbers into click-to-call links and linking addresses to Google maps. The process is 100% automated, and the information needed to create the mobile site is gathered in real-time so there are no on-going maintenance costs, and any update performed on the desktop site is immediately live also on the mobile site. No wonder thousands of companies are already using Instant Mobilizer and finding additional customers – and sales – via the unique channel of the mobile Web.


 
With the explosive growth of the mobile Web, a new, unique opportunity exists for marketing professionals to capture the attention of potential customers. . As with many new areas, the ways in which savvy marketers can exploit the opportunities are numerous but there can also be pitfalls for the unprepared. To help marketers navigate through this potential minefield, dotMobi created mobiThinking, a global resource packed with case studies, practical guides, interviews, mobile marketing news and, of course, one of the mobile web’s most authoritative mobile marketing blogs.


 
Home to the largest network of cross-platform mobile developers on the Web, mobiForge is the place where more than 30,000 developers and designers meet to compare notes, share tips, ideas and expertise. Launched by dotMobi to help drive the growth of mobile Web content and applications, mobiForge is the place to be for the people creating the mobile Web. If you're interested in the mobile Web, the opportunities it presents and how to exploit the latest mobile technologies, you’ll find it all at mobiForge.

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