A recent Mobio Identity Systems study revealed that there was a 4,549 percent growth of QR codes in the first quarter of 2011 on a year over year basis. This massive growth figures now supports those who consider QR codes to be more than a one off medium. Marketers now can utilize the ability to change their codes in ad’s as often as every day, which leads to and allows ongoing dialogue with customers.

The report The Naked Fact: Whiplash Edition identified those between the ages of 35 and 44 interact with QR code most frequently. Read more at QR code scanning increases by 4,549pc: study.