In recent months QR Code usage has seen a spike in both marketers and users, with a report by Mobio Identity Systems estimating an increase in usage of more than 4,000% since 2010. Homebuilders have seen this as a unique opportunity.

“Until recently, homebuilder marketing consisted of two options. One is online marketing, which is cost-effective and measurable, but usually reaches potential buyers only when they are on their computer at home or at work. The other is traditional marketing, including signage and print, which reaches buyers away from their computers but is not interactive and it’s harder to measure. QR Codes offer homebuilders the ability to create a variety of interactive experiences for buyers almost anywhere, in a way that is highly measurable and cost effective,” says Dawn Sadler, Founder of Builder Target and author of the Homebuilder Marketing Guide to QR Codes.

Read more at Online PR Media.