Adobe has published a new survey, designed to identify businesses’ strategic and tactical plans for mobile commerce over the next year. The survey discovered that 80 percent of companies were planning, or had already deployed, a mobile website, compared to only eight percent of respondents who were interested in applications.

The survey uncovered four key areas of focus for businesses’ mobile strategies: promotions, commerce, product information and branding.  

Among the survey's other findings:

• Seventy-five percent of respondents named promotions as the core of their mobile strategy, validating the mobile channel as an important method to drive traffic and support multi-channel commerce.
• While only 18 percent of respondents currently utilize rich visual merchandising features for mobile commerce, up to 81 percent of respondents cited plans to deploy these features.

See more about the survey at the Adobe website.