The Importance of SEO in Domaining

Originally published in March 2009 the article by Morgan Linton focuses on the art of monetizing domains with a particular emphasis on building and optimising content for search engines to generate traffic. In order to illustrate the concepts the author takes us through a complete development from the original idea (watching CNN) right through to a 600% return on initial investment in the first month. The author also shares his traffic stats from Google Analytics which show exactly how his strategy carried through to fruition with the majority of visitors coming via search engines.

The author also focuses on the fact that .com is not the be all and end all of domaining and that search engine performance is not based solely on the TLD, the choice of keywords and the production of relevant content are the paths to success.
“When focusing on SEO, the TLD of a domain is no longer important. Google will rank a .com, .info, .net, or .org exactly the same way – what they are looking for is relevant content on your site. This is why I’m not afraid of buying domains that aren’t the standard .com, .net, or .org-  I am looking for strong keywords that will rank well with search engines.”

“To give an example of this think of the two keywords “buy” and “car”. Someone may own the domain buynewcars(dot)com, but with the domain buycar(dot)us you are providing an exact match for the search string “buy car” which gets far more searches than “buy new cars”. This domain would be considered more “relevant” even though it doesn’t end in a .com. Remember – ending in a .com doesn’t make a domain’s information more reliable – strong keywords and a content-driven website are the key to making a revenue-producing domain investment.”

Overall a very informative article especially for those just starting to try and turn domains into valuable assets.

You can find the full article here.

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