In this article, Ian R. Clayton offers an anlysis on branding a mobile travel service.

As he states, "We have completed our research and launched our travel 'on the go' mobile website for travel brands. The website, which is best viewed with a smartphone, is http://travelonthego.mobi."

"The first question we asked," he continues, "was should we build mobile apps or mobile websites. That was really a no-brainer, because apps have no place replacing websites. The second question was should we go with the crunch approach, rendering regular websites into tiny version of the same for mobile devices. Thirdly we wondered should we use .mobi or .com. The .com  is most popular, but the .mobi has some special appeal."

He added, "This last question is extensively documented on our hub page at  http://hubpages.com/hub/travel-on-the-go."

Read the full article on the Ian R. Clayton on Travel Technology blog.