They were savvy enough to register all major extensions, and all the .com, .info, .org, .org.uk , .co.uk etc. variants point to their www.metoffice.gov.uk site

With 2 exceptions. They own metoffice.mobi & metofficemobile.mobi . The first domain is a redirect to their stand alone mobile site at metofficemobile.mobi

The Met Office, ‘about themselves’…………..

“We are one of the world’s leading providers of environmental and weather-related services. Our solutions and services meet the needs of many communities of interest… from the general public, government and schools, through broadcasters and online media, to civil aviation and almost every other industry sector - in the UK and around the world.

Customers are the top priority for the Met Office, whether the general public, or a company.

Our staff, customers and visitors are encouraged to use environmentally sustainable means of travel to visit Met Office locations.

We are committed to meeting our objectives in a sustainable way and acting in a positive manner in our dealings with our staff, customers, suppliers and the wider community.”

Better still, when searching for ‘met office mobile’ on Google, it displays the metofficemobile.mobi site with the top results, along with pc site pages of promotion for the .mobi site. Personally I think they should have run with the shorter metoffice.mobi url, but I guess it’s just to help the public, in their eyes.

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