Specialized Mobile Provider Webtel.mobi's recent Intercontinental Challenge – the first attempted Intercontinental Crossing by jet-wing – both broke and established multiple world records in worldwide broadcasting, TV viewers, marketing and brand recognition in just one day.

With estimates of the worldwide viewership on live and recorded TV ranging from 2 Billion+ people to half the world's population, it is the most viewed one-off event in history, and one of the most viewed – if not the most viewed – event in history.

It also established global brand recognition for the company in just 24 hours – a marketing first that had previously been considered impossible to achieve.

An Associated Press release on the Challenge stated that "The global television broadcast of the Webtel.mobi Intercontinental Challenge by AP Corporate Services, on behalf of Webtel.mobi, was the most successful in the service's history."

It went on to state that "AP Corporate Services' post-event assessment is that the potential viewership of the Webtel.mobi Intercontinental Challenge could well have included up to half of the world's population on the day of broadcast".

Uniquely, Webtel.mobi conceptualised, planned and implemented the entire event itself, and also broadcast it free on television worldwide.

Webtel.mobi's core strategies for the Challenge – all world-first's and implemented simultaneously – were the following:-

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