Analysis in late 2009, found 0.02 per cent of UK traffic was from mobile devices; as of July 2011, mobile traffic accounted for 12.59 per cent. Read more...
The leading U.S. verticals by mobile advertising spend are retail and restaurants, telecommunications, finance, entertainment and automotive. Read more...
Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons. Read more...
Mobile marketing for homebuilders is becoming more affordable and effective with QR Codes, which enable builders to create an interactive experience Read more...
Barclays is now experiencing an upsurge in interest as smartphone sales boom and customers become more reliant on their handheld devices for accessing information on the go. Read more...
In mobile ad campaigns the majority of the time, the click-through goes to a standard PC URL page and the mobile customer breakage is significant and return on investment effectiveness is reduced. Read more...
In relation to mobile banking 22 percent of U.S. online adults say it is either “important” or “very important” that their bank offer access to their accounts through a mobile device. Read more...
